EDRP stands for, essence, dynamic and raw power. These three factors are key elements to bring out your message to your audience. 

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Essence: The core of your message, it measures the integrity towards your message and the way you wish to speak to your audience. 

Dynamics: The flow  of your message, it takes into account the fluidity and quality of your message on a more technical side. 

Raw Power: The potency of your message, it reflects the impact you make on your audience.